If you are a small business with a blog, you should consider the needs of smartphone users. This is because they approach reading on the internet differently than large-screen users. For grants for improving your internet presence, check out MWBEzone.com under the technology category. You can also crowdfund for your needs on Uhelpfund.com.
Smartphone users tend to focus on the center of the screen while large-screen users begin reading from the top left. This may seem odd but I’m sure we’ve caught ourselves doing this on our smartphones.
There are a few things you could practice to engage a smartphone using audience.
1. Create short titles
A long title for a blog entry could take up the entire screen. This is off-putting. You want a title that is both attention-grabbing and easy to comprehend.
2. Short paragraph headers
This could make it easier for a reader to sift through your writing for information most relevant to them. Think of them as cliff notes for your article. They should summarize the point of each paragraph in a very succinct manner.
3. Put your best foot forward
Start your blog entry with your strongest point. This would make it more likely for the reader to continue with your story. Because your readers are on their phone, this usually means they are out of their house or away from their office. So, they want to get to the best parts of your writing early on.
4. Write in brief paragraphs
What appears to be a short paragraph of 5 sentences on a large screen may end up looking like a barrage of words on a smartphone. So, keep your paragraphs short. No more than 3-4 concise sentences.
5. Stay focused
Don’t fill your article with fluff. Remember, your readers are on-the-go. So, they just need the essentials. Fluff maybe an irrelevant quote or digressions.
Now you know how to write for an audience that reads on smartphones. A strong blog can go a long way for SEO. If you want to make improvements upon your internet presence, look at grants for technology on MWBEzone.com.
About the Author: Sabeen is Master in Public Health. She currently writes for MWBEzone.com and its affiliated websites.