Buzz Around Your Business

As a small business owner, you want to create hype and excitement around your product(s), service(s) or store front. has grants for small business and technology to help your business grow.

So, if you ever find a news-story related to your business, try to piggy-back on it. If the latest news is Elmo is a hot seller this Holiday Season and you carry Elmo dolls, publicize it!

There are three things you should do to generate buzz around your business: specify opportunities, take to the internet and reach out to the press.

1. Specify Opportunities

First, to specify opportunities, scour alert systems like Google alerts, Talkwalker or Mention for keywords related to your business, products or services. This way, you’ll be alerted when someone publishes news that relates to you.

Then, take the opportunity to acquaint yourself with the media that breaks these news stories. Learn about the TV stations, newspapers, magazines, or periodicals that post stories most in line with what you do. Reach out to specific writers, reporters or personalities via Twitter and comment on their stories. Offline, attend media events like conferences or forums.

2. Take to the Internet

You’ve already acquainted yourself with Twitter to reach out to writers, reporters and personalities, so take the time now to make an internet presence for yourself. Join the conversation on Twitter using hashtags. If you don’t know what hashtags are, they are phrases that come after the # sign and are used on social media as indexes. Anyone using the same hashtag will show up on a unique indexed page for that hashtag. For instance, if you post about carrying the Elmo doll then include the hashtag #Elmo in your post!

Then, blog about your business, products or services. Talk about problems you face as a small business owner, and possible solutions you've invented. Or, talk about how a certain product brought a challenge to you. Talk about what relates to you and your work. Make sure you post links to your articles on your Twitter and other social media accounts – with hashtags!

3. Reach out to the Press

In step 1, you introduced yourself to the media. You familiarized yourself with who writes about stories that relate to you and how to contact them. Now, it’s time to talk to them about writing about you. Per Penny C. Sansevieri, CEO of Author Marketing Experts, Inc., the best way to get local media interested in you is to provide a local angle to a national story. Once again, Elmo as a seasonal hot seller closes the deal. You can provide a press release on a local story that is aligned with national news.

Consider reaching out to national media, itself, if you think your story can draw national attention. Perhaps you are selling Elmo dolls for less than anywhere in the nation, for a limited time only. Or maybe you’re donating them to a national nonprofit serving children. If you have a story worth national news, get out there and pitch it through press releases to national news carriers.

So, if you’re looking for funding to advance your business, go to and search for grants for small business or technology.  And remember to follow the 3 steps outlined above to generate excitement around your business, products, or services. 


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