Marketing Grants for Small Businesses

Marketing your product is vital in the business world. At, you can find grants that help enhance the marketability of products or improve marketing strategies for businesses. is a site dedicated to minorities and women, especially those with small businesses, where you may search from hundreds of grants to select the right one for you.

MWBEzone advanced search for marketingMarketing 101

Sounds like a college class, right? Well, there are a few things your business can pick up from a marketing class. According to, there are two overseeing principles to marketing:

  1. Because you must reel in customers and keep them in order to grow, all of your codes and actions should be aimed at gratifying the needs of your customers.
  2.  Profitable sales are more valuable than maximum sales.

To successfully apply these principles, a business should do the following:

Conduct Market Research

Market research is most easily conducted through customer questionnaires. Questionnaires and surveys are used across the world by many different businesses.  Even industries like public health use surveys to discover problems in the delivery of healthcare. When conducting market research, be aware of the local economic climate and look into the market strategies of your competitors.

Develop A Market Strategy

A Marketing strategy focuses on a group of customers better served by you than by your competitors. The strategy should be directed to unmet customer needs with the most possible profitability.

Foundations of Mobile App Development Shaw Academy



Complete Target Marketing

Target marketing is best suited for small businesses rather than large corporations. By focusing on a few key market segments, small investments can reap the most return. There are 2 types of segmentation used in target marketing:

  1. Local segmentation
  2. Consumer segmentation

Local segmentation is the specialization of serving a population within a certain geographical location. Consumer segmentation is the identification and targeting of a group of people most likely to buy your product. When considering consumer segmentation, think of the characteristics a person interested in your product would possess.

Identify A Market Mix

Every marketing program has the following four keys:

  1. Products and Services
  2. Promotion
  3. Price
  4. Distribution

Marketing Program

Together, all of the aforementioned elements create a marketing program. You can alter and apply them as you progress. As your data and results change, you must remember to adjust your business accordingly.

Free Marketing

For a cost-effective marketing lesson, check out the following book: Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum. In this book, Mr. Cockrum gives small businesses more than 100 ideas to help bring in money, without a significant marketing budget.

So, if you’re a small business looking to grow your marketing sector, check out MWBEzone for grants for small businesses. Conduct an advanced search with the keyword “marketing” and check out all the results.

About the Author: MWBEzone Staff Writer writes for, and its affiliates.


Children Are Like Sponges – Early Development and Grants







You’ve probably heard “Children are like sponges.” According to Laura E. Berk, author of Exploring Lifespan Development, 3rd Edition, there is a surge in neuronal development between the ages of 2 and 6. During this age range, a child’s mind is like a sponge. If you’re a minority or woman who works in early childhood development, check out the grants available at You may find some Head Start grants that can be beneficial to you!

neuronal -Any of the impulse conducting cells that constitute the brain, spinal column, and nerves in vertebrates…

Head Start

Head Start and Early Head Start sponsors grants in multiple states for low-income children under the age of 3. And, according to the CDC: parents, health professionals, educators, and others play pivotal roles in the health and development of a child in the early years of his or her life. There are social, emotional and educational needs that must be met. Low-income children often-times are not able to attend pre-school.

Head Start and Early Head Start emphasizes the roles parents play in their children’s lives and engages parents in their children’s learning. Head Start also provides support to the parents by engaging them in their own educational and employment goals. So, if you’re a nonprofit with programs for low-income early childhood development and low-income employment services, take the first steps toward becoming like a Head Start agency. Grants are available at MWBEzone in all low income regions.  Here is a sample of these grant listings:

Grants to Hallandale Beach, Florida Public School Teachers to Improve Pre-K-12 Education

Deadline: 11/30/16

Grants to Broward County, Florida Teachers for Projects in STEM, Early Childhood Literacy, and Arts Education

Deadline: 11/30/16

Early Development

From the age of 2 to 6, a child’s mind is literally like a sponge soaking up all needed nutrients for proper development. At the same time, there is an understandable a growth in cognitive ability. According to the CDC, by age 3, children should show developments in social and emotional, language/communication, cognitive, and movement/physical areas. For example, a 3-year old should show a wide range of emotion; name most familiar things; work toys with buttons, levers and moving parts; and run easily.

What’s Going on in There?

If you’re more interested in learning about childhood development, check out the following book: What’s Going on in There?: How the Brain and Mind Develop in the First Five Years of Life by Lise Eliot. In the book, Eliot discusses what techniques are most effective at prompting cognitive development; how cognitive development differs based on gender; and how nutrition, stress, physical factors and social factors come together to make permanent marks on a child’s brain.


Remember if you are a for-profit to check out preschool early childhood grants at Non-profits should check out the preschool early childhood grants at for valuable grants for early childhood development. Find these grants by selecting “Children” in categories including your geographic focus and funding source.

About the Author: Staff Writer writes for and its affiliates.

The Color Wheel vs Visual Spectrum – Artists Need Funding

I have been creating art competitively since I was a young girl. I am near 30 now and if you can believe it or not, it wasn’t until recently that I learned the artist’s color wheel! Shading came naturally to me as I studied realism. I never really thought about color. I just used black. This may be appalling to a skilled artist but I admit, I come from a formal science background. I learned white was the reflection of all the colors in the visual spectrum and black was the absorbance of all of them. If you’re an individual artist, check out grants at One of the most important parts of being an artist is being a business man or woman.


If you’ve studied physics too, you’re familiar with ROYGBIV. If you haven’t, this may sound like gibberish. ROYGBIV is an acronym for colors that are visible by the human eye: Red, Orange, Yellow, Green, Blue, Indigo, and Violet. Physicists look at color as reflections of high or low frequency light.  Reds and oranges are low frequency; blues and violets are high frequency. Infrared light is so low frequency, and Ultraviolet light is so high frequency, they exist outside the visual spectrum.

The Color Wheel

Artists look at colors as complementary or not. But, they too, acknowledge the visual spectrum. To put it simply, imagine what is known as “Indigo” on the electromagnetic spectrum is known as blue-violet. I recently learned that blue, yellow and red were artist’s primary colors. This means that no other colors can combine to make these colors. And confusingly, for physicists, primary colors are red, green and blue. These are defined as the colors which, when combined, reflect white. So naturally, then I learned the artist’s color wheel, I was befuddled.

For an artist, the secondary colors are orange, green, and violet. These are created when combining two primary colors. For a physicist, secondary colors are a combination of 2 primary colors, as well. It’s just, the colors that result are different: Red and green make yellow! Red and blue make magenta! And blue and green make cyan! For an artist, blue and green simply make blue-green. For physicists, colors are the reflection of light at wavelengths approximately from 400-700 nm.

Secret Language of Color

If you’d like to learn more about how color is viewed in this natural world, check out the following book: Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet. In this book, you will learn about the physical and chemical definition of color.

Shading and Tinting

I recently did an exercise where just by using the ARTIST’S primary colors, I created tinted and shaded colors. This means, I lightened or darkened the primary and secondary colors by adding white or adding complementary colors. Shading in the art world leads to brown, not black! As you recall, I was shading by adding black! This was a physicist’s way of thinking. The proper way of shading is to add the complementary color. So now, when I want to shade a large green leaf (my favorite subject is foliage), I will add red, not black.


As an artist who’s displayed at a handful of venues, I’ve also learned that every artist is their own business man or woman.  MWBEzone is particularly meant for minorities and women in business. If you’re an artist, check out MWBEzone for grants for individuals. There are numerous grants geared towards individual artists.

About the Author: Sabeen is currently an MPH student with a history in Mass Communications. She is currently writing for and its affiliates.


Minorities and Women, Listen Up!







As a woman and a minority myself, I know how difficult it can be to be taken seriously. It’s discouraging when it seems that people just see you for your skin color or appearance and don’t care about what you have to say. Statistics show that while there are  a great many women and/or minority businesses opening, just as many seem to fail. Funding is also an issue, when minorities and women are denied credit, despite having good financial standing. But, there is hope!

If you’re a minority or female business owner, has small business grants categorized by geographic focus and interests. Within the categories, you will see 50+ categories from Aging/Seniors to Youth/Out-of-School Youth. Under Geographic Focus, you can choose your state. And under Funding Source, check out the type of funding source (or select all).

Starting a Business – According to the SBA, United States Small Business Administration

10 Steps to Starting a New Business:

1) Write a Business Plan

2) Get Business Assistance and Training

3) Choose a Business Location

4) Finance Your Business

5) Determine the Legal Structure of Your Business

6) Register a Business Name (“Doing Business As”)

7) Register for State and Local Taxes

8) Obtain Business Licenses and Permits

9) Understand Employer Responsibilities

10) Find Local Assistance


The concerns of a minority and/or woman-owned business are some of the same concerns as that of a non-minority or a non-woman owned business. “Will clients come? Will they appreciate what I have to offer? Will my employees respect me?” But these concerns are magnified because the difference in personnel is obvious.

Women-owned businesses represent a significant portion of the population. According to the SBA Office of Advocacy, “…The percent of female business owners remains fairly stable at 36.0 percent in 2012, as compared to 35.9 percent in 2007.” An Issue Brief reported that despite their economic significance, women and minority owned companies are smaller and rake in less profit than their male or non-minority competitors.  They also have a lower survival rate.

According to the SBA, this may be because minorities are disproportionately denied credit, despite strong business credit scores, personal wealth, and revenues. For women, credit denials are more erratic, depending on the year. But both minorities and women reported feeling discouraged to apply for credit.

There is a way around this: Instead of taking out a line of credit or a loan, fund your business with grants or government contracts. Our CEO, Libby Hikind, recommends borrowing a limited amount of money from your family, then reinvesting in your business. Libby advised,

“It’s a good idea to start small and do the grunt work. Good businesses start in garages and back porches. This is because you need to keep your expenses and budget low to start a business, so your profit margin is high enough that you can eventually hire people to work for you.” and all its affiliate websites are women owned businesses. Libby began what is now called in her garage! From 2010 to 2014, she was without any employees. Before that, she and her daughter, Elana, did all the work; from contacting clients to posting grants. Any money they earned was put back into the business.

And, according to Barbara Smith of the Blake & Milford Daycare Center in Brooklyn, New York, she started off with loans but couldn’t have survived without grants. She said,

“As long as there is funding available, I know I’ll be OK. Without the two grants I have, I wouldn’t have the qualified teachers and the staff that I have.”

Barbara attributes her growth to grants. Without them, she wouldn’t have been able to establish benefits for her staff such as opportunities for a 401(k). She also confirmed that as a minority woman, she found it challenging to find start-up funding.


There are multiple types of certifications for small businesses. One is Minority Owned Businesses or MBE, and another is Women-Owned Businesses or WBE. According to one source, minority group members include US citizens who are Asian, Black, Hispanic and Native American.  Certification with the NMSDCs (National Minority Supplier Development Council) is done at the local or regional level.

Some of the benefits of becoming MBE certified are the following:

  • Access
  • Business Opportunity Fairs
  • Customized executive education
  • Networking opportunities

A woman-owned business is identified as a business that can show evidence that at least 51% or more of the business is women-owned and managed. Certification as a WBE is available through the National Women’s Business Council. According to, certification is important for the following two reasons:

  • Most purchasing agencies have programs for doing business with female business owners
  • Many publicly-held corporations and larger private corporations track and have programs for doing business with women-owned vendor companies

The Minority and Woman-Owned Small Business Guide to Government Contracts

If you are trying to obtain a government contract for your small business you can hire a business consultant or start reading.  Here is one guide: The Minority and Woman-Owned Small Business Guide to Government Contracts: Everything You Need to Know to Get Started. In this book, you will learn some of the following: why you would apply for government contracts, and how to get started. Use the steps in this book to help you navigate through some paperwork.


We hope this article has been informative for you. If you are looking to start a new business or to help support an existing one, go to and search for grants! It is easy to use and straightforward. Once you’ve located grants you want to know more about, remember to subscribe to one of the pricing plans (on to get full access to both MWBEzone and to see the entire grant or contract!

About the Author: Sabeen is currently an MPH student with a history in Mass Communications. She is currently writing for and its affiliates.